Iterable is a cross-channel marketing platform that lets companies offer personalized customer experiences by tapping into real-time data on the web, by email, by SMS, in apps and other channels. Its AI abilities include customizable predictive goals, generative AI and AI-boosted optimization so nontechnical teams can personalize and engage customers.
Blueshift has a more complete AI-powered marketing foundation with a Customer Data Platform (CDP) and AI-powered decision-making that automates marketing workflows. It spans channels including email, SMS, in-app and paid media so companies can orchestrate customer journeys and make marketing decisions based on real-time behavior and intent analysis.
Braze is another powerful customer engagement platform that uses AI to orchestrate personalized interactions across channels like email, mobile apps, SMS and Web messaging. It's got journey orchestration, real-time triggers and scalable security, so it's good for retail, media and financial services companies that want to keep customers engaged and cut churn.