Implicit Alternatives

If you're looking for a replacement for Implicit, AdTheorent is another good option. The company's platform uses machine learning for predictive targeting, geo-intelligence and cross-environment mapping, all with privacy protections. AdTheorent helps drive results for advertisers in the automotive, dining, health, financial services and retail sectors, ensuring the best possible campaign performance while protecting consumer privacy.

Another good option is Flashtalking, an automation platform that links creative and media teams to personalize ads across social, open web and CTV touchpoints. Flashtalking focuses on real-time personalization, advanced automation and neutral ad serving, with tools to manage workflow and optimize creative. The platform is geared for advertisers seeking to automate and improve campaign performance.

Proximic is another option, with AI-based contextual intelligence that lets advertisers reach and monetize audiences without needing identifiers. Its Audience Targeting and Content Targeting products ensure ads are shown in contextually relevant environments, maximizing audience reach and efficiency. Proximic works with a broad range of media sellers, so it's a good option for advertisers with a variety of ad inventory needs.

If you want a one-stop shop, check out Smartly. The end-to-end platform uses AI to automate and optimize campaigns across multiple digital channels, including Meta, Snapchat, Pinterest, TikTok and Google Marketing Platform. Smartly's suites for creative, media and intelligence offer predictive budget allocation, automated campaign management and actionable insights, making it a good option for agencies and marketing teams trying to streamline workflows and improve efficiency.