Question: What are some innovative ad formats that can capture people's attention and increase engagement?

For creative ad formats that grab attention and get people engaged, LensAI stands out. The AI-powered platform analyzes video and image content to embed ads directly into the visual content itself, providing a more relevant and non-intrusive advertising experience. Its features include animated SVG banners, interactive shopping tools and targeted ads that protect user privacy. It's good for publishers looking for new revenue sources and for advertisers looking for ways to increase brand awareness while driving immediate product purchases.

Another good choice is Aryel, which combines 3D and Augmented Reality (AR) technology to create immersive display ad campaigns. The platform offers features like 3D/AR product visualization ads, virtual try-on ads and customizable templates. Aryel also offers integrations with major e-commerce platforms, making it a good choice for a wide range of industries, including fashion and retail, to improve ROI and brand engagement through interactive ads.

BLIINK also has a different approach with its deep learning and AI technology. It lets brands embed ads into images using object detection so the ads don't look out of place. The company offers real-time synchronization, a proprietary ad server and semantic page analysis to help brands connect with users and publishers to optimize revenue without disrupting the user experience.

If you're interested in augmented reality, Hololink is a powerful platform for creating custom AR experiences. It includes features like an AR editor that's easy to use, product visualization, 360-degree experiences and analytics to measure user engagement. Hololink's AR experiences have been shown to increase visual attention, memory encoding and conversion rates, so it's a good option for agencies and brands looking to take their marketing to the next level.