Question: How can I target my ads to specific audiences based on the content they're viewing?

If you want to target ads based on the content people are seeing, Proximic is another good option. The company's AI-infused contextual intelligence technology is designed to get people engaged and to maximize revenue without relying on identifiers. It's got features like predictive audiences, contextual intelligence and customizable segments, and can be used for a range of media, including video, web display and mobile inventory. Proximic can help both media buyers and sellers get better incremental reach and efficiency while curating privacy-first inventory.

Another good option is Seedtag, which uses machine learning and artificial intelligence technology to target ads to the right audience. The company processes millions of articles each day to spot trends and topics people are likely to be interested in, and it can target ads accordingly. Seedtag offers features like personalized segments, contextual creatives and dynamic placement optimization that can help advertisers get better attention, view time and brand lift. It's got deals with more than 8,000 premium publishers around the world for a more integrated and effective ad experience.

Dstillery is another option, in particular if you're looking for ID-free targeting. The company uses AI technology to create data-driven custom audiences for ads, predicting behavior without relying on cookies or IDs. Dstillery offers custom audience solutions that can help optimize ad campaigns and achieve marketing goals with more advanced AI targeting abilities. Its tools, including Audience Brief Genius, offer insights into audience overlap and website-based insights to help you select the best audiences.

If you want a privacy-first approach, GumGum offers a contextual intelligence system that uses AI to target ads in places where they'll have the most impact, without cookies or personal data. The Mindset Platform offers dynamic ad creatives, real-time optimization and attention measurement to help advertisers get better results from their campaigns. GumGum's platform also offers brand safety and can be used with a variety of ad formats, so it's good for brands and publishers in a cookieless world.