If you're looking for a platform that uses AI to deliver impactful, attention-grabbing ads in contextually appropriate areas, GumGum is a great option. Its Mindset Platform uses AI to analyze digital content and deliver impactful ads without cookies or personal data. It includes features like dynamic ad creatives, attention measurement and real-time optimization to optimize results. It can handle a variety of ad formats, including display and video, and has brand safety partnerships with vendors like HUMAN Security and NewsGuard.
Another good option is LensAI, which analyzes video and image content to place ads within that content. The platform offers in-image and in-video ad placement with ads that are designed to be attention-grabbing but not obtrusive. LensAI can target ads based on visual, text and audio content analysis, and it does so without using user-level identifiers that can be privacy problems. It can handle a variety of ad formats and can be useful for publishers and advertisers trying to increase brand awareness and drive sales.
If you're looking for a platform with strong contextual intelligence, Seedtag is worth a look. It uses AI to target and personalize campaigns for global brands by analyzing millions of articles per day with its technology, Liz. Seedtag features include personalized segments, dynamic placement optimization and insights to improve attention, view time and brand lift for advertisers. It has partnerships with more than 8,000 premium publishers around the world for a broad advertising experience.
Last, RTB House offers personalized marketing campaigns with Deep Learning technology. Its ContextAI technology can understand customer context without third-party data, and it offers self-optimizing campaigns, personalized retargeting and strong brand safety controls. RTB House works in many industries, and it's shown strong results in sales and brand awareness, so it's a good choice for agencies and e-commerce companies looking to improve their online marketing.