If you're looking for a platform to help publishers monetize their audience without relying on third-party cookies, Permutive is an excellent choice. It offers a privacy-first approach by processing data on-device, ensuring data privacy while allowing for precise targeting and real-time campaign analysis. This can significantly boost ad revenue and strengthen relationships with advertisers.
Another strong option is Optable, which provides an end-to-end data clean room platform for cookieless advertising. It features identity management, data collaboration tools, and a DMP for modern audience data management. Optable ensures data privacy through its Privacy Sandbox for Chrome users and integrates with major cloud providers, making it a versatile solution for managing audience data securely.
For those interested in AI-powered solutions, Monetag offers a comprehensive audience monetization platform that uses AI to maximize revenue from various devices and platforms. It supports multiple ad formats and ensures a global ad coverage, making it a practical choice for balancing user experience with monetization strategies.
Lastly, Proximic uses AI-powered contextual intelligence to increase audience engagement and monetization without the need for user identifiers. Its ID-free targeting and content targeting ensure ads are shown next to relevant content, providing a privacy-centric approach to audience engagement and monetization.