Mather

Mather is a suite of solutions designed to help publishers grow across their lifecycle through robust analytics and technical tools. Since 2002, Mather has been supporting publishers by providing comprehensive support for business model transformation. Mather offers tailored engagements and assessments for those seeking more bespoke support.

Mather offers a range of features to assist clients in serving millions of global subscribers:

• Acquire Subscribers: Support for customer acquisition and paywall management.
• Grow ARPU and Manage: Tools for market-based pricing strategies and content monetization to drive revenue.
• Retain Subscribers: Churn modeling and insight solutions to reduce subscriber loss.

Mather’s AI-based solutions, such as Sophi, automate and optimize several aspects of the publishing process:

• Paywall Decisioning: Dynamically adjusts paywalls to maximize conversions and ad revenue.
• Print Automation: Streamlines page layout and print operations.
• Site Automation: Curates content to optimize business goals and drive newsroom efficiency.

Mather’s impact includes a 10:1 return on investment and management of over $6 billion in revenue for more than 400 global clients.

By partnering with Mather, publishers can personalize customer communications, experiment with new acquisition offers and retention campaigns, and identify high-risk subscribers. These insights help businesses develop effective pricing strategies and enhance revenue retention.

Mather’s solutions are backed by extensive expertise in the publishing industry, with results like a 17% increase in click-through rates and a 10% increase in subscriber acquisition rates for clients.

For pricing and more information, please visit the Mather website.

Published on June 25, 2024