DeviceAtlas

DeviceAtlas identifies and verifies connected devices in real-time to provide actionable intelligence across various customer touchpoints. This solution helps businesses stay on top of a rapidly changing device landscape by offering a detailed and actionable view of how users access content on different devices.

DeviceAtlas is designed to support industries such as AdTech, Analytics, Optimization, OTT/Streaming, and IoT. Key features include:

• UX Optimization: Enhance user engagement by optimizing content delivery based on device capabilities.
• Brand Protection: Identify misrepresented traffic and prevent fraud.
• Maximized Reach: Increase conversions and reduce bounce rates with accurate device targeting.
• Analytics & Insights: Enrich user data with detailed device properties for better decision-making.
• Security & Fraud: Identify bots and control password sharing.

DeviceAtlas offers a range of products, including:

• DeviceAtlas: Provides detailed device intelligence across web, app, and mobile operator ecosystems.
• DeviceAssure: Offers real-time identification and verification of fraudulent or misrepresented traffic.
• Device Map: Provides TAC-based device insights for the mobile ecosystem in partnership with the GSMA.

Pricing plans are structured to accommodate different business needs, with scalable options:

• DeviceAtlas Starter: $399/year (or $40/month) for standard cloud licensing with instant light device identification.
• DeviceAtlas Professional: $3,990/year (or $399/month) for premium cloud licensing with extended property sets and higher usage volumes.
• DeviceAtlas Enterprise: Custom pricing for high-performance and scalable device identification with local deployment.
• DeviceAtlas DeviceAssure: Custom pricing based on request volume and property sets.

DeviceAtlas serves a diverse customer base, from startups to Fortune 500 companies, offering solutions that cater to various industry requirements. The platform is designed to be future-proof, ensuring seamless adaptation to changes in user-agent headers and client hints. With DeviceAtlas, businesses can gain a deeper understanding of their users and optimize their strategies to maximize revenue and engagement.

Published on July 1, 2024