Question: Can you recommend a platform that helps track lead generation and revenue without relying on cookies?

If you need a platform to track leads and revenue without cookies, Heeet is a strong contender. It's built natively on Salesforce and integrates with Google Ads, Facebook Ads and other paid advertising channels for a unified view of marketing KPIs. Heeet's features include cookieless lead tracking, multitouch revenue attribution and more advanced digital influence analytics. It also offers pre-built dashboards and reports to help you understand lead acquisition costs and campaign ROI.

Another option is Exactag, a marketing performance platform that's designed for the cookieless and consent-first era. It uses advanced algorithms and flexible data provisioning to help you make data-driven decisions. Features include data collection through data clean rooms, anonymous tracking and data-driven attribution. Exactag is geared for marketers who need to measure marketing performance and stay ahead in the digital marketing arms race.

Weberlo is a cookieless, server-side tracker that offers real-time data to help businesses maximize ROI. With features like real-time tracking, organic attribution and deep integration with payment and ad platforms, Weberlo is designed for a fast plug-and-play setup. It's designed to help businesses measure ROAS accurately and optimize marketing budget allocation, making it a good choice for improving ad performance and optimizing marketing budget allocation.

For a more comprehensive solution, HockeyStack offers an all-in-one command center for B2B revenue teams. It offers modern attribution, buyer journeys and account-level insights to optimize pipeline generation and sales. HockeyStack integrates with a broad range of CRM, marketing automation and advertising platforms, making it a powerful option for data-driven decision-making and improving marketing and sales performance.