Gobot

Gobot is a platform designed to help e-commerce brands fight the increasing cost of ads and the deprecation of cookies by scaling and monetizing First-Party owned audiences. It includes tools to amplify retargeting efforts by identifying anonymous website visitors and expanding First-Party Data reach through interactive experiences.

Gobot's AI Identity Pixel identifies anonymous website visitors, enabling targeted email and SMS retargeting. This allows the platform to reach a large portion of users that would otherwise be out of reach with traditional retargeting. The pixel also integrates with email marketing tools like Klaviyo to expand abandonment email audiences.

The 1:1 Guided Experiences feature collects valuable shopper preference data by asking questions and making product recommendations in real-time, helping personalize the customer experience and make each shopper feel special. This data can be used to hyper-personalize email, SMS, and website content.

Gobot integrates with a variety of e-commerce platforms and their best apps, including Shopify, Zendesk, Klaviyo, and more. This means it can be easily added to existing tech stacks to amplify the power of these tools.

The platform is particularly well-suited for Shopify Plus brands looking to increase abandonment revenue recovery. Gobot's pricing is tiered and based on incremental revenue growth, so it's a performance-based solution. A 30-day free trial is available for customers to test the platform's effectiveness.

For e-commerce businesses looking to optimize their First-Party Data and retargeting, Gobot is a useful tool to help overcome the challenges of increasing ad costs and cookie deprecation.

Published on June 30, 2024