Question: What's a solution to reach anonymous website visitors and improve my retargeting efforts?

If you want to target people who visit your website but don't know who they are and want to get better at retargeting, Customers.ai is a good option to evaluate. It can help you turn website visitors into customers by identifying them and then trying to reengage them. With tools like a Website Visitor ID X-Ray Pixel, B2B & B2C Data Enrichment, and Advanced Audience Segmentation, it's geared for companies in marketing agencies, B2B, ecommerce and travel. It can connect to services like Meta, Klaviyo, Semrush, SendGrid and Salesforce so you can expand your retargeting program while trying to get better conversion rates.

Another good option is Session AI, which uses AI to predict the likelihood that each anonymous website visitor will make a purchase. It groups visitors into segments based on their purchase intent and then takes actions like upselling, limited-time promotions and email capture. The service connects to a variety of ecommerce sites and systems of record to personalize customer interactions and boost conversion rates.

For e-commerce sites, Gobot offers a way to scale retargeting with AI-powered identification of anonymous website visitors and retargeting through email and SMS. It connects to email marketing software like Klaviyo, and 1:1 Guided Experiences can capture shopper preference data to personalize customer interactions and retargeting.

And Anonymised offers a cookieless data platform that's designed to be GDPR compliant but that lets you target ads. With a persistent cross-publisher identifier for users who've given consent and lookalike predictions for those who haven't, it lets publishers monetize their audience and advertisers measure marketing performance. It's geared for those who want to maintain a high level of audience reach and campaign effectiveness without sharing personal data.