Surface

Surface is designed to help you collect, nurture and qualify leads with AI, a potential alternative to form builders like Hubspot, Pardot and Marketo. It's geared for a variety of customer groups, including marketing and demand generation teams, agencies, conversion rate optimization (CRO) professionals and lead generation teams.

The no-code form builder lets you create multistep forms that match your brand, and conversion rates should increase with the ability to capture partial response data. AI then helps qualify leads, prioritizing the best prospects. Surface also has inbound workflows that automate lead capture, nurturing and conversion.

Among Surface's features:

• Collect Partial Responses: Capture data even if people don't finish the form.
• Powerful Analytics: See how forms are performing and how leads are behaving.
• 2000+ Integrations: Connect to other tools and systems.

Surface is suitable for revenue teams, agencies, real estate and legal services, all of which can benefit from better lead conversion and more personalized inbound funnels. Marketing teams can create custom forms and workflows without needing to know how to code. Sales teams get better qualified leads and more details about each one, thanks to built-in routing and scheduling integrations.

Pricing isn't disclosed, but you can schedule a demo on the Surface website to learn more about the product and its pricing. By using AI to boost form conversions and lead qualification, Surface hopes to make lead generation easier and more effective for its customers.

Published on June 14, 2024