If you're looking for a Heeet alternative, HockeyStack is another good option. It's an all-in-one command center for B2B revenue teams that offers a single source of truth for marketing and sales activities. With attribution, buyer journey, and account-level insights, it can help you optimize pipeline generation and sales performance. HockeyStack connects to a variety of CRM, ABM, marketing automation and advertising tools, so it's a good option for data-driven decision making.
Another good option is Attributer, a marketing attribution tool that connects to CRM, email marketing and analytics tools to give you a better idea of what's working and what's not with your channels and campaigns. It can track data from many sources, including paid and organic search, social media and referrals. Attributer's customizable reports and integration with tools like Salesforce and Zoho make it a good option for understanding where leads and revenue are coming from.
If you're looking for a more advanced analytics platform, check out Exactag. It's designed to help marketers cope with the challenges of a post-cookie and consent-first world with future-proof tracking and advanced algorithms. It offers data collection through data clean rooms, anonymous tracking and customizable reporting. It's good for making data-driven decisions and measuring marketing performance.
Last, Adtriba is a data-driven approach to marketing analytics with unbiased, cross-channel attribution and unified marketing measurement tools. It uses advanced statistical models and machine learning algorithms to gather data from multiple sources and provide insights. Adtriba's tools are for businesses with a range of ad spend, with detailed customer journey analysis and AI-based marketing mix modeling.