Question: How can I accurately measure the impact of digital channels on lead generation and revenue without biased data?

Heeet has a full-featured revenue attribution management system that links to Salesforce and measures lead generation and revenue without cookies. It connects to Google Ads, Facebook Ads and other paid ad systems for a unified view of key marketing metrics. With features like cookieless lead tracking, multitouch revenue attribution and a ROI simulator, Heeet promises a more accurate assessment of your online and offline marketing.

Adtriba is another mature system that offers more neutral, multichannel marketing analytics. It uses statistical models and machine learning algorithms to gather data from many sources, including social media, paid search and organic search. Adtriba's multi-touch attribution and marketing mix modeling tools let companies assess the true effect of their marketing programs and make data-driven budget decisions.

Wizaly is designed to provide a single customer view by gathering and linking touchpoints across different systems. That includes data consolidation, graph identity resolution for proper attribution and privacy-first tracking in a world without cookies. Wizaly's media mix modeling and algorithmic attribution models let companies optimize their marketing budget and improve return on investment, with customizable dashboards and detailed reporting.

If you prefer an AI-infused approach, SegmentStream marries predictive analytics, multi-touch attribution and media mix optimization to help companies optimize revenue and return on ad spend. The system integrates with data sources like Google Analytics and Google BigQuery and offers budget recommendations, so it's a good fit for companies with a lot of ad spending.