Question: I need a solution that integrates with Salesforce and provides a single view of marketing KPIs from multiple paid advertising systems.

If you're looking for something that integrates with Salesforce and offers a unified view of marketing KPIs from multiple paid advertising systems, Marketing Cloud Intelligence from Salesforce is a great choice. The platform aggregates marketing data and optimizes campaigns across multiple channels. With its Automated Marketing Data Model and AI-powered Einstein Insights, it can track campaign performance in real time and optimize media planning and pacing. It also supports a library of more than 170 API connectors so you can tap into a wide variety of data sources.

Another powerful option is Heeet, which integrates directly with Salesforce and offers a unified view of key marketing KPIs. Heeet addresses common issues like biased data and attribution silos with advanced digital influence features. It can track leads even without cookies, attribute revenue across multiple touches, and integrate with paid ads systems like Google Ads and Facebook Ads. That makes it a good choice for companies that want a more accurate measurement of their marketing return on investment.

If you want a single view of customer interactions and cross-channel analytics, Marketing Cloud is also worth a look. It includes a Customer Data Platform, Marketing Analytics and AI insights that can help you optimize campaigns and improve ROI. Its integration with Salesforce gives you a single view of customer interactions, so you can improve overall marketing ROI and customer lifetime value.

Last, SegMetrics offers a more complete solution by connecting data from multiple marketing tools to optimize the sales funnel. It includes features like lifetime value attribution, customer journey tracking and advanced ad attribution. With more than 90 integrations with marketing tools, SegMetrics lets you make data-driven decisions and optimize the marketing funnel.