Question: I need a solution that can provide a unified view of my marketing analytics, can you recommend something?

If you need a way to consolidate your marketing analytics, Marketing Cloud Intelligence from Salesforce is a powerful option. It can automate reports and present a unified view of marketing data, tapping into more than 170 APIs and using AI to clean and transform data. With features like Media Planning and Pacing Optimization and Einstein Insights, it's geared for companies with sophisticated marketing operations.

Another strong contender is Marketing Cloud. The service offers unified profiles and analytics to help companies attract, engage and convert customers into revenue. It includes a Customer Data Platform, Marketing Analytics, Marketing AI and Personalization, all integrated with the #1 CRM for a single view of customer interactions, which is expected to boost overall marketing ROI, customer lifetime value and engagement.

Lifesight offers a unified marketing measurement platform with data that can be used to inform decisions and AI-driven insights. It includes a Triangulation Framework, Goal Setting and Forecasting, Incrementality Intelligence and Goal Progress Tracking. The platform is designed to help marketers in a wide range of industries make more informed decisions and get the most out of their marketing spend, with results including an 8% incremental lift in sales and a 35% increase in conversions.

For a data-first approach, Adtriba offers neutral, cross-channel multi-touch attribution and unified marketing measurement tools. The company's platform uses sophisticated statistical models and machine learning algorithms to gather data from a variety of sources, with automated data collection, AI-based evaluation and actionable insights. The result is a better understanding of what really works with marketing and more effective budget allocation to maximize ROI.