Triple Whale

Triple Whale is an AI data platform that's designed to house and simplify the most important ecommerce business metrics. It lets you house data from multiple tools in one unified interface, a move the company hopes will free up time and help you make better business decisions.

Triple Whale's features include:

• Pixel: Tracks customer behavior to help you grow your business profitably.
• Insights: Profiles customers for better targeting.
• Creative Cockpit: Offers data visualization and customizable segmentation for ad-level analysis.
• Lighthouse: Offers deeper analysis with intuitive data visualization.
• Operations: Houses business operations, including planning, tracking and reporting.

The platform is geared for different members of the team:

• Marketing Manager: Boosts marketing performance and customer insights.
• Founder/Owner: Offers reliable data to inform business decisions.
• Media Buyer: Saves time and makes better campaign decisions.
• Agency: Offers the tools needed to build trust and drive growth.

Triple Whale integrates with Shopify, Facebook, Google Analytics, Google Ads, TikTok, Snapchat, Pinterest, Klaviyo and Amazon. That means you can link the ecommerce and marketing tools you're already using.

Pricing is tiered for different businesses, with options for growth, pro and enterprise. The company doesn't disclose pricing details, but says it offers flexible and scalable options for different budgets.

Customer reviews praise the platform for giving them useful insights, making marketing more efficient and boosting revenue. Triple Whale is a "go-to partner" for more than 10,000 brands, with $17 billion in annual revenue and $3 billion in ad spend across more than 50 countries.

Overall, Triple Whale is a broad tool for ecommerce businesses that want to get their data in order and make better decisions.

Published on July 8, 2024