If you want a single platform to pull all your ecommerce metrics together, Polar is a good option. It's designed for Shopify merchants and can connect to more than 45 sources, including Shopify and Amazon. It comes with prebuilt dashboards, automatically calculated KPIs and a no-code formula builder. It also comes with first-party attribution, server-side tracking and an AI assistant to create custom reports. That can help you fine-tune your customer acquisition, retention and merchandising.
Another contender is Triple Whale, an AI-powered data platform that centralizes key ecommerce metrics and automates business workflows. It includes tools like Pixel for tracking customers' journeys, Insights for creating customer profiles and Creative Cockpit for analyzing ads. Triple Whale can connect to a variety of sources, including Shopify and Google Analytics, and has helped more than 10,000 brands fine-tune their marketing and improve efficiency.
Salesforce Commerce Cloud is another all-purpose option that uses AI to automate much of the work and improve business results. It offers digital storefronts, advanced merchant dashboards and AI insights. With its CRM integration, it can personalize customer experiences and automate order fulfillment, making it a good choice for businesses large and small that want to grow digital revenue and speed up automation.
If you want a unified, real-time view of ecommerce metrics, check out JetMetrics. This SaaS tool offers a customizable interface to monitor key metrics and uses AI-powered smart alerts to draw attention to the most important ones. It also offers a proprietary metric flowchart to help businesses understand how their metrics are related, which can help with data-driven decision making. JetMetrics is in early access, but it's a good choice for DTC online stores that want a lightweight analytics tool.