Question: Is there a platform that can help me optimize my ad business and increase revenue through data-driven decision making?

If you want to optimize your ad business and maximize revenue through data-driven decision making, Admetrics is an AI-based platform you should check out. It offers data-driven insights for optimal budget allocation and fast decision making through modules like Business Intelligence, Marketing Mix Modeling, Tracking & Attribution, Experimentation, and Data Activation. The platform connects to more than 50 shops and marketplaces, offering near-real-time data refresh and extensive onboarding support. It's a subscription-based service, with a 21-day free trial for e-commerce teams to test.

Another good option is SegmentStream, an AI-based marketing measurement and media mix optimization platform. It uses predictive analytics, multi-touch attribution, media mix modeling and incrementality measurement to help you make more informed budget decisions. Features include automated cross-channel marketing reporting, AI-based attribution and actionable budget reallocation recommendations. The platform integrates with Google Analytics and Google BigQuery, so it's a good fit for companies with at least $50,000 per month in ad spending, with pricing starting at $36,000 per year.

If you're looking for a more specialized ad tracking and attribution service, Hyros offers a sophisticated AI attribution system that can boost ad ROI by 20%. It tracks conversions like sales, calls and leads, then sends the data to ad platforms for better targeting and cost optimization. Hyros is geared for companies with complex traffic and marketing operations, with customizable attribution models and integration with a broad range of tools.

Last, Madgicx is a Meta ads optimization platform that uses autonomous management and AI-driven optimization to maximize ad ROI. It includes features for creative production, tracking and attribution, automation tactics, ad library and bid testing. Madgicx also offers AI-boosted ad copy generation and audience targeting, making it a good option for e-commerce brands and agencies looking to optimize ad campaigns and maximize ROI.