ProfitMetrics

Optimize ad spend with real-time profit data, automating bidding and campaign optimization to identify unprofitable ads and maximize ROI.
E-commerce Optimization Ad Spend Optimization Profitability Management
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ProfitMetrics also offers profit bidding and POAS (Profit Over Ad Spend) marketing tools to optimize advertising channels like Facebook and Google Ads. The platform calculates the gross profit per order and provides real-time data to help businesses make more profitable decisions.

Key features include:

  • Profit Data Integration: Break down traffic, campaigns, and orders with profit data in Google Ads, Facebook Ads, and Google Analytics.
  • Real-Time Profit Dashboard: Monitor daily gross profit, profit after ad spend, and profit after fixed costs without relying on spreadsheets.
  • POAS Bidding and Optimization: Automate the process of finding profitable customers and order combinations using profit data.
  • Server-Side to Server-Side Integration: Collect and send data via secure integrations with popular ecommerce platforms like Shopify, Magento, and WooCommerce.
  • Shopping Booster: Organize products in buckets, assign custom labels, and create Google Ads campaigns to prioritize specific products.

The tool aims to help e-commerce businesses reduce ad spend by identifying unprofitable ads and campaigns. According to the platform, customers have saved up to 60% on ad spend without lowering sales.

Pricing is based on order volume, with a free trial available. The platform offers easy setup and no contracts, emphasizing its value in helping users save on ad spend. ProfitMetrics integrates with various marketing platforms and ecommerce systems, providing a comprehensive solution for profitability management and marketing optimization.

Published on July 10, 2024

Related Questions

Can you recommend a tool that helps optimize ad spend on Facebook and Google Ads by identifying unprofitable campaigns? I'm looking for a platform that provides real-time profit data and integrates with Google Analytics and Google Ads. Is there a solution that automates profit bidding and optimization for e-commerce businesses? I need a system that helps me make more profitable decisions by providing gross profit per order data and tracking profit after ad spend.

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