Question: Can you recommend a tool that helps optimize ad spend on Facebook and Google Ads by identifying unprofitable campaigns?

ProfitMetrics is a good option for e-commerce companies. It combines data from Google Ads, Facebook Ads and Google Analytics to let you slice traffic, campaigns and orders by different dimensions, then offers a real-time dashboard to see daily gross profit and profit after ad spend. The service automatically finds the most profitable customers and order combinations, letting you cut ad spending by up to 60% without hurting sales. It's easy to set up, with a free trial and no contracts.

Another good option is ADXL, an ad management system that spans multiple channels and automates and simplifies ad creation, distribution and management on channels like Google and Facebook. ADXL uses AI to optimize campaigns and to automate ad copy creation, and it cuts workload and budget while improving return on investment. It also offers unified ad management, instant lead forms and retargeting, so it's a good option for companies that want to get the most out of their digital marketing.

If you're looking for a marketing automation system, Metadata is another good option. It automates the grunt work of building and managing campaigns, letting you optimize campaigns, manage budgets, pause underperforming ads and build targeted audiences. Metadata's AI technology makes real-time adjustments to optimize performance without human intervention, saving time and reducing errors. It also integrates with popular marketing tools, ensuring data flows smoothly and performance improves.