If you want to make more profitable decisions by tracking gross profit per order and profit after ad spend, ProfitMetrics could be a good fit. The tool offers a real-time profit dashboard that pulls data from Google Ads, Facebook Ads and Google Analytics. It can help you monitor daily profit and spot unprofitable ads and campaigns, which can lead to a 60% reduction in ad spending without affecting sales.
Another powerful option is SegMetrics. It integrates data from multiple marketing tools to optimize the sales funnel, including ad platforms, email services and payment processors. Tools like lifetime value attribution, order value optimization and advanced ad attribution help you make data-informed decisions and optimize your marketing funnels for better ROI.
Hyros is also worth a look. The tool uses AI to track conversions and optimize ad performance, giving you a transparent view of ad performance and actionable insights. It supports customizable attribution models and long-term revenue forecasting, so it's good for companies with complex traffic and marketing operations.
Finally, Admetrics offers AI-powered insights to optimize e-commerce advertising performance. With modules for business intelligence, marketing mix modeling and attribution, Admetrics helps you understand customer behavior and make rapid, data-driven decisions. It integrates with more than 50 shops and marketplaces, and offers a 21-day free trial so you can test its abilities.