If you're looking for a ProfitMetrics alternative, Billy Grace is another option. Billy Grace is an AI-based marketing solution that tracks first-party data, uses modeled attribution and optimizes campaigns automatically. It tracks conversions across all touchpoints and devices for detailed advertising performance analysis and ROI lift. It connects to e-commerce platforms and is designed for a post-cookie world for secure and reliable data tracking.
Another good alternative is Admetrics. This AI-based platform optimizes e-commerce advertising performance with data-driven insights for optimal budget allocation and fast decision-making. Admetrics includes modules like Business Intelligence, Marketing Mix Modeling and Tracking & Attribution that pull data from multiple sources and use machine learning to assess channel performance. It connects to more than 50 shops and marketplaces, offers near real-time data refresh and has a 21-day free trial for testing.
SegmentStream is another option. It combines predictive analytics, multi-touch attribution and media mix modeling to help businesses optimize revenue and ROAS. It offers automated cross-channel marketing reporting and AI-based attribution, including actionable budget recommendations. With its integration with Google Analytics and Google BigQuery, SegmentStream is geared for businesses with large ad budgets, providing a comprehensive solution for making smart budget decisions.
If you're looking for a revenue attribution management focus, Heeet is a good option. It integrates natively with Salesforce and can connect to Google Ads and Facebook Ads for a unified view of key marketing KPIs. Heeet helps to overcome problems like biased data and incomplete attribution, with advanced digital influence features and cookieless lead tracking. It's geared for online marketers and sales teams who want to understand lead acquisition costs and campaign ROI.