If you need a system to automate profit bidding and optimization for your e-commerce business, ProfitMetrics is a good choice. The system optimizes advertising channels by combining profit data from Google Ads, Facebook Ads and Google Analytics. It includes a real-time profit dashboard and automatically identifies profitable customers and order combinations. With a server-side integration with e-commerce sites like Shopify, Magento and WooCommerce, ProfitMetrics can help you reduce ad spend while maintaining sales. It also has a Shopping Booster feature to organize products and create targeted Google Ads campaigns, which can save you money.
Another good choice is BrightBid, an AI-powered system to optimize PPC and Shopping ads. It automates bidding and ad text creation, using Google and Microsoft's AI technology to help you manage ads more efficiently. BrightBid features include AI-generated ads, support for multiple languages, A/B testing and Google Shopping optimization. Customers have reported strong performance improvements using BrightBid, including a 20% increase in ROI and up to 107% in conversion revenue. The system's easy onboarding process and data security mean it's a good option for optimizing paid search and shopping ads without a lot of manual labor.
For a broader approach, Admetrics offers AI-powered data-driven insights to optimize budget allocation and make fast decisions. It includes modules for business intelligence, marketing mix modeling, tracking and attribution, experimentation and data activation. Admetrics integrates with more than 50 shops and marketplaces and offers near-real-time data refresh, so you can more easily track and optimize advertising performance. With a 21-day free trial, you can test the system to see how well it works before you subscribe.
Another good option is Moloco, which uses machine learning to help businesses grow through user acquisition and monetization. Moloco offers solutions for user acquisition, performance advertising and streaming monetization. By combining real-time data and machine learning, Moloco optimizes advertising performance and makes it more efficient and profitable. The system is good for businesses that want to reduce manual work and get the most out of their advertising spend.