Question: Is there a platform that can help me automate A/B testing and attribution modeling to optimize my marketing campaigns?

Hyros offers advanced ad tracking and attribution software that uses AI to offer transparent views of ad performance, increasing ad ROI by at least 20%. It tracks conversions like sales, calls, emails and leads, and can integrate with other tools to optimize ad targeting and spending. With customizable attribution models and long-term revenue forecasting, Hyros is good for companies with complex marketing operations.

Another heavy-duty option is SegMetrics, which links data from multiple marketing tools to optimize the sales funnel. It includes features like lifetime value attribution, nurture step optimization and advanced ad attribution. SegMetrics supports A/B testing and server-side tracking, so it's a good option for maximizing lifetime revenue with data-driven decisions.

Northbeam offers a range of marketing intelligence tools, including multi-touch attribution and media mix modeling. It uses machine learning to understand customer journeys and optimize marketing. With customizable attribution models and detailed insights into creative assets, Northbeam can help businesses get more out of their marketing spend and drive revenue growth.