Question: Is there a tool that can help me understand my customers' journeys from first touch to last, and optimize my marketing strategy accordingly?

To see how your customers move from first touch to last and to fine-tune your marketing accordingly, check out TheyDo. This Customer Journey Management workspace is designed for teams to define, plan and deliver their strategy in terms of customer journeys. Journey AI technology lets them map journeys quickly and define all journeys within one framework, so everyone is on the same page and can focus on the highest ROI projects. The platform also supports service design, product experience management and customer-centric backlog prioritization, so teams can deliver customer-centric experiences and drive business results.

Another good option is SegMetrics, which connects data from various marketing tools like advertising platforms, email marketing systems and payment processors. It helps you optimize every step of the sales funnel from ad clicks to repeat purchases, with features like lifetime value attribution, order value optimization and customer journey tracking. With advanced ad attribution and funnel optimization, SegMetrics lets you see how customers move through the funnel and make data-driven decisions to maximize lifetime revenue and improve ROI.

For a single view of customers' digital journeys, Heap offers full data capture, sophisticated data science and session replay. It integrates with more than 100 software systems and offers customizable dashboards to optimize conversion, retention and customer satisfaction. Heap is good for companies that want to improve digital experiences through funnel optimization, product adoption and user behavior analysis, and ultimately grow through more engaged and retained users.

Last, Adobe Marketo Engage orchestrates and personalizes customer journeys across many touchpoints. It includes marketing automation, account-based marketing, lead management and multi-touch attribution, so it's geared for B2B marketing. The software also offers personal experience automation, rapid email creation and custom scoring models, and it can integrate with other Adobe tools to help businesses manage leads and accounts.