MOCA

MOCA is a location platform that helps businesses create customer journey maps and deliver real-time, personalized experiences. With the help of AI-powered marketing solutions and location intelligence, MOCA helps businesses to better engage and retain their mobile audience.

MOCA can create dynamic audience segments based on user behavior, location and attributes. Its AI-powered platform uses machine learning algorithms to analyze customer journeys and deliver targeted marketing campaigns. Some of its key features are:

• Segmentation: Dynamically group people based on their attributes and behaviors.
• Personalization: Create true personalized messages and recommendations using multiple user attributes.
• Automation: Send richer and more compelling mobile app notifications to drive engagement and loyalty.
• Marketing Analytics: Measure campaign performance, dwell time, conversion rates, and ROI in real-time.
• Location Analytics: Build customer journey maps using geolocation and beacon data.

MOCA can also be used to help manage and control the spread of COVID-19 with its geolocation, contact tracing and big data abilities. It's also been used to improve visitor experiences at events like MWC, and to increase store visits for fashion retail apps.

MOCA can be used across a range of industries, including smart tourism, where it can help promote destinations by offering personalized experiences for tourists. It can also be used for proximity marketing, where businesses can send targeted messages based on user location and behavior.

MOCA doesn't share pricing details, but you can try a demo to see how its platform can be integrated into your business. If you're interested in using MOCA, you can visit its website to learn more about its solutions and features.

Published on July 9, 2024