Question: I'm looking for a solution that uses AI-powered marketing to deliver targeted campaigns and measure ROI in real-time.

If you're looking for a solution that uses AI-powered marketing to deliver targeted campaigns and measure ROI in real-time, Blueshift is a strong contender. This platform combines customer data with AI-driven decision-making and supports multiple marketing channels. It offers a Customer Data Platform, AI-Powered Decisioning for automating marketing work, and Cross-Channel Delivery to manage customer journeys across various channels. Blueshift also provides real-time AI to analyze customer behavior and intent, making it easier to segment audiences and make informed marketing decisions.

Another excellent option is Persado, a Generative AI solution focused on maximizing conversions and ROI through advanced text content. Persado uses AI-generated language to deliver personalized on-brand communications and optimize language based on response data. It integrates seamlessly with existing martech stacks and has proven to outperform human copy 96% of the time, resulting in significant revenue growth and increased customer engagement.

For a comprehensive marketing solution, consider Marketing Cloud. This platform offers a Customer Data Platform, Marketing Analytics, Marketing AI, and Personalization features. It integrates with the #1 CRM to provide a unified view of customer interactions and is expected to increase marketing ROI by 28%, customer lifetime value by 27%, and customer engagement by 31%.

Lastly, Zeta Global combines identity, intelligence, and activation to deliver personalized customer experiences and maximize marketing ROI. It supports a variety of marketing goals, including customer acquisition, growth, and retention, and uses AI-powered recommendations to take action on consumer intent in real-time. This platform is ideal for addressing data complexity and omnichannel experience challenges.