Question: Is there a platform that can help me build customer journey maps using geolocation and beacon data to improve engagement and loyalty?

If you're looking for a platform to build customer journey maps based on geolocation and beacon data, MOCA is a good option. It also offers AI-based marketing automation and location intelligence to help businesses build interactive customer journey maps. MOCA can segment audiences based on user behavior and location attributes, launch targeted marketing campaigns, and measure campaign results in real time. The platform is good for smart tourism, retail and proximity marketing.

Another option is Bluedot, which is designed to help businesses build more meaningful customer relationships with intelligent messaging and automated order check-ins. It uses geofencing SDKs and APIs to offer real-time location data, and is good for quick service restaurants and retail operations seeking to improve mobile engagement. Bluedot offers personalized experiences and scalability for large numbers of users, along with a privacy-first approach.

Spatial.ai offers a customer segmentation platform with a lot of meat on its bones, using raw consumer behavior data to measure performance and make location-based decisions. It includes tools like PersonaLive and Proximity that categorize people based on social and mobile behavior, and can be used by retail, restaurant and other businesses to launch targeted marketing campaigns and make location-based decisions.

If you're trying to get your team to pull together to build customer journeys, TheyDo offers a collaborative workspace with Journey AI to turn research into high-quality journey maps as fast as possible. It helps ensure everyone is on the same page when it comes to customer-centric work, letting businesses get to market faster and focus on the highest ROI projects. It's good for service design, product experience management and customer-centric backlog prioritization.