If you're looking for a platform that can help you predict customer behavior and personalize their interactions, Faraday is definitely worth a look. It's got a developer-focused API that can pull data from a wide range of sources and present it in a single customer behavior profile. Features like adaptive discounting, content personalization and lead scoring can help you convert leads into customers and forecast spend. It's also got strong security and privacy controls.
Another good option is Insider. This customer data platform collects data and uses AI to predict behavior, then personalizes interactions across different touchpoints. Insider promises 360° customer profiles, predictive behavior analysis and connections to more than 100 data sources and touchpoints. It's designed to help you grow revenue, with examples of real-world results showing big returns on investment and industry awards for its AI-powered personalization.
If you're looking for a more all-purpose marketing tool, Marketing Cloud Personalization by Salesforce uses AI to provide insights into customer behavior. It can deliver personalized marketing experiences to people using websites, email and mobile apps, with features like personalized content, segmentation, A/B/N testing and real-time offers. It's geared for enterprise-scale businesses, but it can be a good way to optimize marketing campaigns.
Last, Fullstory is a behavioral data platform that captures lots of user events and signals so you can build your own predictive models and analyze user behavior. It's got features like replays of user interactions in real time, product analytics and heatmaps, so you can build personalized and user-centric experiences that increase conversions and customer loyalty.