If you're looking for a software package that offers a single view of marketing performance, Marketing Cloud Intelligence from Salesforce is definitely worth considering. It automates reporting and offers a single view of marketing data, integrating with more than 170+ API connectors and using AI to normalize and unify data. The platform also includes Einstein Insights to help you spot opportunities to improve KPIs and media planning and pacing optimization tools. It's geared for companies with sophisticated marketing operations and comes in a variety of editions to suit different needs and price levels.
Another option is Marketing Cloud, which offers unified profiles and analytics to help companies acquire customers, engage them and ultimately drive revenue. It includes a Customer Data Platform for activating data across any channel, Marketing Analytics for optimizing campaigns, and Marketing AI to improve the campaign process. The platform integrates with the #1 CRM, offering a single view of customer interactions and promising dramatic improvements in marketing ROI, customer lifetime value and engagement.
For companies that want a data-driven approach, Adtriba offers cross-channel and multi-touch attribution to help you understand the true impact of your marketing efforts. It combines advanced statistical models and machine learning algorithms with data from multiple channels like social media, search ads and email marketing. Adtriba offers actionable insights and single marketing measurement, helping you optimize marketing budget allocation and improve ROI.
Last, Attribution offers a multi-touch attribution platform that pulls data from multiple tools like Meta, Facebook, Google and Hubspot. It uses machine learning to build custom attribution models and offers reliable affiliate marketing management and actionable reporting. The platform is designed for optimizing omnichannel marketing efforts and reducing customer acquisition costs.