Question: I'm looking for a software that provides a unified view of marketing performance, including social media, search ads, and email marketing.

Marketing Cloud Intelligence screenshot thumbnail

Marketing Cloud Intelligence

If you're looking for a software package that offers a single view of marketing performance, Marketing Cloud Intelligence from Salesforce is definitely worth considering. It automates reporting and offers a single view of marketing data, integrating with more than 170+ API connectors and using AI to normalize and unify data. The platform also includes Einstein Insights to help you spot opportunities to improve KPIs and media planning and pacing optimization tools. It's geared for companies with sophisticated marketing operations and comes in a variety of editions to suit different needs and price levels.

Marketing Cloud screenshot thumbnail

Marketing Cloud

Another option is Marketing Cloud, which offers unified profiles and analytics to help companies acquire customers, engage them and ultimately drive revenue. It includes a Customer Data Platform for activating data across any channel, Marketing Analytics for optimizing campaigns, and Marketing AI to improve the campaign process. The platform integrates with the #1 CRM, offering a single view of customer interactions and promising dramatic improvements in marketing ROI, customer lifetime value and engagement.

Adtriba screenshot thumbnail

Adtriba

For companies that want a data-driven approach, Adtriba offers cross-channel and multi-touch attribution to help you understand the true impact of your marketing efforts. It combines advanced statistical models and machine learning algorithms with data from multiple channels like social media, search ads and email marketing. Adtriba offers actionable insights and single marketing measurement, helping you optimize marketing budget allocation and improve ROI.

Attribution screenshot thumbnail

Attribution

Last, Attribution offers a multi-touch attribution platform that pulls data from multiple tools like Meta, Facebook, Google and Hubspot. It uses machine learning to build custom attribution models and offers reliable affiliate marketing management and actionable reporting. The platform is designed for optimizing omnichannel marketing efforts and reducing customer acquisition costs.

Additional AI Projects

ThoughtMetric screenshot thumbnail

ThoughtMetric

Unify marketing performance data across channels, attributing revenue to precise customer journeys and optimizing ad spend for maximum ROI.

Lifesight screenshot thumbnail

Lifesight

Unifies marketing data across channels, providing actionable insights and AI-driven attribution to maximize ROI and inform data-driven decisions.

Adobe Marketo Engage screenshot thumbnail

Adobe Marketo Engage

Orchestrates and personalizes customer journeys across multiple channels, leveraging AI to automate and optimize marketing activities, improve lead management, and enhance customer experiences.

Blueshift screenshot thumbnail

Blueshift

Centralize customer data, automate marketing decisions, and deliver personalized experiences across channels in real-time with AI-driven decisioning and predictions.

Wizaly screenshot thumbnail

Wizaly

Unifies customer touchpoints across online and offline sources, providing a single customer view for accurate attribution and data-driven marketing decisions.

Integrate screenshot thumbnail

Integrate

Unify marketing data and campaigns with AI-powered insights, cross-channel integrations, and governance to drive ROI, improve lead quality, and accelerate speed-to-business value.

Emarsys screenshot thumbnail

Emarsys

Combines customer data and real-time analytics to deliver personalized interactions across multiple touchpoints, automating and optimizing customer experiences.

CaliberMind screenshot thumbnail

CaliberMind

Unify marketing data to optimize performance, attribution, and ROI analysis, and drive growth through data-driven decision-making.

Sprinklr screenshot thumbnail

Sprinklr

Unifies customer experience management across channels, driving 40% higher productivity with AI-driven insights, automation, and centralized governance.

HockeyStack screenshot thumbnail

HockeyStack

Unifies online and offline marketing activity with sales touchpoints to provide a single source of truth for data-driven revenue optimization and deal closure.

Optimove screenshot thumbnail

Optimove

Unifies customer data into a single view, enabling personalized marketing experiences and AI-driven optimization across multiple channels.

Meltwater screenshot thumbnail

Meltwater

Unlock powerful data sets and drive strategy with AI-driven insights across media, social, consumer, and sales intelligence, empowering data-informed decisions.

Jivox screenshot thumbnail

Jivox

Jivox delivers personalized, dynamic ads in real-time across multiple touchpoints, driving sales and revenue growth.

Heeet screenshot thumbnail

Heeet

Track lead generation and revenue without cookies, with multitouch attribution and integrations with Google Ads, Facebook Ads, and other paid advertising systems.

Metadata screenshot thumbnail

Metadata

Automates campaign creation and management, optimizing budget allocation and ad performance across LinkedIn, Facebook, and Google Ads in real-time.

Markopolo screenshot thumbnail

Markopolo

Drive growth with precision targeting, AI-powered optimization, and advanced attribution, while automating marketing workflows to maximize ROI.

Measurement Studio screenshot thumbnail

Measurement Studio

Unify marketing and sales metrics for a 360º view of revenue journey, with customizable attribution reports and persona-based dashboards for data-driven decisions.

Semrush screenshot thumbnail

Semrush

Streamline online marketing with 55+ tools for SEO, content, competitors, ads, and social media.

Resonate screenshot thumbnail

Resonate

Unlock 14,000+ predictive attributes with 80.2% mean accuracy, empowering marketers to make data-driven decisions and optimize marketing performance.

InMarket screenshot thumbnail

InMarket

Activates high-CTR campaigns with real-time, location-based targeting and AI-driven predictive optimization across mobile, desktop, and Connected TV channels.