Question: Can you recommend a platform that provides actionable insights to optimize marketing campaigns and improve Return on Ad Spend (ROAS)?

SegmentStream is an AI-powered marketing measurement and media mix optimization platform that uses predictive analytics, multi-touch attribution, media mix modeling and incrementality measurement to help businesses optimize their budget. With features like unified marketing reporting, AI-driven attribution, marketing mix optimization and predictive lead scoring, SegmentStream gives you the ability to measure true incremental ROAS and scale ad spend with confidence. It integrates with Google Analytics and Google BigQuery and is geared for businesses with a minimum ad spend of $50,000 per month.

AdBeacon is another powerful option, geared for ecommerce brands and agencies. It uses 1st party data to give you a detailed view of ad performance, including click attribution, various attribution models, and budget control. With features like dynamic pricing based on monthly tracked revenue and a Chrome Extension for META, AdBeacon helps you optimize ad spend, improve ROAS, and drive business growth by giving you actionable and accurate insights. It integrates with Facebook and other platforms to span data gaps.

Admetrics is another strong contender, with an AI-powered platform that optimizes e-commerce advertising performance. Its modules include Business Intelligence, Marketing Mix Modeling, Tracking & Attribution, Experimentation, and Data Activation. Admetrics collects data from multiple sources through customizable dashboards and uses machine learning algorithms to assess channel performance. With near-real-time intraday data refresh and onboarding support, it offers data-driven insights for optimal budget allocation and fast decision-making.

Singular is another top option, a marketing analytics and attribution platform that aggregates data from multiple sources to offer performance insights. It automates data standardization, ensures accurate cost and ROI reporting, and offers features like cross-platform analytics and fraud prevention. By providing a single view of ROI, Singular helps marketing teams optimize campaigns and make data-driven decisions, maximizing their marketing ROI.