If you want a single system to handle ad budgets, attribution and campaign optimization, AdBeacon could be a good choice. The system is geared for ecommerce brands and agencies, offering detailed ad performance data with first-party data tracking, click attribution and other attribution models. It also offers in-platform budgeting, a Chrome Extension for META, and dynamic pricing based on monthly tracked revenue. It can link to Facebook and other systems to optimize ad spending and ROAS.
Another powerful option is Attribution, a multi-touch attribution system that can gather data from multiple ad systems and marketing software. It can build custom attribution models with machine learning algorithms, and it can handle affiliate marketing. It offers reliable reporting and can be used to optimize budget spending and make data-driven decisions to improve return on ad spending. It's good for B2B and B2C marketing.
Hyros is another option, particularly if you want sophisticated AI-based attribution and optimization. It tracks conversions and sends the data to ad systems for better targeting and cost optimization. Hyros offers customizable attribution models and long-term revenue forecasting, which can help you make better decisions and get the most out of your ad spending. It's geared for companies with complex marketing operations, offering a high degree of customization to accommodate unusual business needs.
For an AI-based system, Admetrics offers a full-featured system geared for e-commerce advertising. It offers data-driven insights for budgeting and rapid decision-making through modules like Business Intelligence, Marketing Mix Modeling and Tracking & Attribution. With features like near-real-time data refresh and onboarding support, Admetrics can help e-commerce teams optimize performance and reach higher ROAS.