Question: Is there a platform that uses AI models to measure ad attention without relying on cookies or identifiers?

To gauge ad attention without cookies or identifiers, check out the Attention Intelligence Platform. The platform features a suite of tools to measure and optimize ad attention, including AI models trained on real eye-tracking data. It offers real-time optimization, attention measurement and easy-to-understand reporting through a visual dashboard, so advertisers can get the most out of their digital campaigns and improve ROI.

Another good choice is GumGum's Mindset Platform, which uses AI to analyze digital content and deliver ads in contextually relevant areas. It offers contextual intelligence, attention measurement and dynamic ad creatives while ensuring brand safety without cookies or personal data. The platform works across many industries and use cases, with real-time optimization to improve campaign results.

For something a bit more radical, LensAI uses AI-powered video and image analysis to place ads within visual content. The platform is geared toward contextual targeting and respects user privacy by targeting content, not user-level identifiers. It offers a variety of ad formats, including animated SVG banners, and offers precise ad targeting, making it a good choice for publishers and advertisers who want to increase brand awareness and engagement.

Last, afp.ai offers a collection of AdTech tools for publishers, ad networks and agencies. It includes AI targeting, brand safety controls and new ad formats like in-image AI ads and rich in-content videos. The platform includes a contextual DMP for cookieless targeting and attention-based rich media, along with detailed insights and metrics to help maximize revenue and improve campaign performance.