Question: I'm looking for a tool that accurately measures ad engagement and provides actionable insights to improve campaign performance.

For a tool that measures ad engagement and offers insights to optimize campaign results, AdBeacon is a great option. It has advanced features like 1st party data tracking, click attribution and custom Lighthouse Models for a rich view of ad performance. It also has features like budget management, a Chrome Extension and performance metric filters to help you optimize ad spend to maximize ROAS and drive business growth.

Another strong contender is LoopMe, which uses AI to measure and optimize consumer sentiment in real-time for better media campaign performance. Its Intelligent Marketplace and Creative Studio help you optimize efficiency and creativity to grab attention and drive engagement. It offers custom audiences, standalone measurement and consumer insights, making it a good option for brands and agencies looking to optimize ad delivery and media campaigns.

If you're focused on TV advertising, EDO is a specialized platform that measures and optimizes TV ad performance across linear and streaming TV. It offers real-time engagement signals, competitive ad intelligence and cross-screen reporting so brands and networks can assess campaign performance and make data-driven decisions.

Last, Memorable uses AI-powered deep-learning models to forecast the effect of ad creative on metrics like Click-Through Rate and Engagement Rate. It has integrations with big platforms like Meta and TikTok, and offers recommendations to improve recall and conversions. It's good for marketers who want to maximize the impact of their campaigns while minimizing waste.