TVision

TVision tracks how people actually watch linear and connected TV (CTV) using computer-vision technology to capture person-level data on attention. The SaaS platform offers marketers, networks, apps and industry observers a view of how TV content and ads are actually seen and watched.

TVision's panel measures and reports a range of data every second, including what's airing on the TV, how it's being delivered to the TV, who's in the room and whether they're paying attention. That data can be used to develop more accurate TV currencies and measurement systems, paving the way for a more transparent TV measurement future.

Some of the features include:

• Ad Scoreboard: Mid-campaign performance data for easy integration of Attention data into planning, creative and measurement.
• TV Planning & Measurement: Viewability and attention metrics to assess viewer attention and compare ad and programming performance on linear and CTV.
• Digital Activation: Attention scoring built into Linear and CTV ad buys for automated media valuations based on viewer attention.
• Creative Monitoring: Optimize ads for maximum value with insights on ad wear-out and engagement.
• Calibration Data: Person-level insights applied to census-scale data for a more accurate view of TV viewing.
• Data Licensing: Flexible data for unlimited use cases on how, when and what people watch on TV.

TVision's solutions are designed for different customers, including:

• Brands & Agencies: Ad Scoreboard, TV Planning & Measurement, Digital Activation and Creative Monitoring.
• Networks & Streaming Services: Linear TV Insights and CTV Analytics.
• Measurement & Data Partners: Calibration Data and Data Licensing.

TVision doesn't disclose pricing, but interested parties can contact the company for details.

TVision's technology and proprietary panel have won over a number of customers, including MoatOracle, Essence, iSpot.TV, Petco, Anheuser-Busch, The Weather Channel, Dentsu Aegis Network, VideoAmp, AMC Networks and A&E Networks. The partnerships show the value the company believes its platform offers in providing insights into audience attention and viewing behavior.

Published on July 8, 2024