If you need a system that can offer insights at the level of the individual viewer, TVision is a good option. This SaaS-based system uses computer-vision technology to measure engagement with linear and connected TV programming and advertising. It tracks data in real time about what's being watched, who's watching it and how people are interacting with the content. TVision's features include an Ad Scoreboard for measuring campaign performance, TV Planning & Measurement, Digital Activation, Creative Monitoring and more. It's geared for brands, agencies and streaming video services.
Another option is TVEyes, a global broadcast monitoring and data service that offers near real-time access to transcripts, metadata and content from more than 3,000 TV and radio stations. It indexes and archives vast amounts of content each month so customers can search, monitor and analyze broadcast and podcast data. It's geared for data-informed decision makers in the PR and communications industries, offering keyword search, real-time alerts and exportable reports.
If you want to measure and optimize how TV ads drive digital activity, Realytics offers a programmatic TV system that links TV ads to resulting website traffic. It includes spot detection technology, real-time performance analysis and digital activation to turn TV-engaged audiences into digital leads. It's geared for advertisers and agencies trying to get the most out of TV advertising and optimize their marketing.
Last, TVadSync offers a performance advertising system that uses intelligent targeting to drive conversions and build brand awareness. It links TV and online behavior to provide a unified view of audience media behavior, including the ability to measure how TV content drives business results. It's geared for health and pharma companies, broadcasters and local TV station groups that want to improve audience targeting and campaign measurement.