Movio

Movio is a leading provider of marketing data analytics and campaign management solutions for the cinema industry. It empowers cinemas and studios to make data-driven decisions to drive box office results. Movio helps connect moviegoers to their favorite movies by tapping into the world's largest source of moviegoer data.

Movio's suite of products includes:

• Movio Cinema EQ: A data analytics and campaign management solution for cinemas that uses a proprietary propensity algorithm to analyze audience behavior and predict the likelihood of attendance for a specific movie. This data enables cinemas to personalize customer experiences and run targeted campaigns.
• Movio Media: A studio marketing solution for film studio marketers. It combines moviegoer demographic and transactional data to deliver audience insights, helping studios optimize box office performance.
• Movio Research: The industry's most comprehensive theatrical audience research platform, providing a rich source of audience data. It informs marketing planning, media optimization and creative development decisions.

Movio's solutions are designed to improve the movie marketing process by providing data-driven insights that enable cinemas and studios to target the right audience and personalize the experience. Some of the key features include real-time triggered customer journeys, conditional personalized content and advanced reporting.

Movio's solutions have been proven to deliver results in testing, including an 18% uplift in clicks and a 28% uplift in revenue when using dynamic content. The proprietary propensity algorithm has also delivered a visitation rate 5.9 times higher than all active members.

Movio is a brand of Vista Group, a global provider of software solutions for the film industry. If you're looking to improve movie marketing and box office results, Movio provides a powerful suite of tools to help you make data-driven decisions. For more information, visit Movio's website.

Published on July 4, 2024