Veritonic

Veritonic is an end-to-end platform that empowers users to measure and optimize their audio marketing efforts. It offers actionable data and insights to inform decisions, particularly for brands seeking to optimize their audio ad campaigns.

Veritonic offers a range of key features:

• Research Your Peers & Competitors: See how your competitors' audio ads are performing, including creative elements and audience engagement.
• Test & Optimize Your Audio Assets: Evaluate host-read or pre-recorded ads, podcasts, audio logos and more to ensure they're engaging your target audience.
• Full-Funnel Campaign Measurement: Use brand lift and attribution solutions to measure the effect of your audio ads and optimize your campaign performance.

The platform's Audio Score is powered by Machine Listening and Learning (M-LAL), which evaluates the performance of different audio creative elements like podcast ads, radio ads, streaming ads, audio logos and more. By understanding how audiences respond to different audio creative elements, users can optimize their audio assets for better engagement and ROI.

Veritonic also measures listenership across multiple podcasts, so users can see how listeners engage with different content. And it offers second-by-second engagement data to help optimize the most important parts of audio creative, for example, which words are most engaging or where brand mentions are most effective.

The platform also works for video, including long-form content analysis for podcasts, audiobooks, news, live TV, video games and movies. This helps users understand how to get the most out of their content and optimize programming for better audience engagement.

Veritonic has a global presence in the industry, with partners including AdvertiseCast, NPR, Katz Digital and Acast. Customers say the company offers rich data, insightful reports and good customer support. By offering clear and credible data, Veritonic helps brands, agencies and publishers make informed decisions and get the most out of their audio.

Veritonic is geared for anyone involved in audio marketing, but is particularly useful for agencies, brands and publishers looking to measure, optimize and improve the performance of their audio campaigns. By using Veritonic's detailed insights, customers can improve engagement, brand lift and attribution, and ultimately improve their audio marketing.

Published on July 4, 2024