Question: Can you recommend a solution that provides full-funnel campaign measurement and attribution for my audio marketing efforts?

If you need a system that measures and attributes your audio marketing efforts across the entire customer funnel, Veritonic is a good option. The platform is designed to optimize audio marketing from end to end with data and insights. It offers tools like competitive analysis, audio asset testing, and full-funnel campaign measurement, as well as an Audio Score that gauges the effect of audio creative elements. It also offers second-by-second engagement data and solutions for both audio and video content.

Another good option is Magellan AI, which is an all-in-one audio advertising intelligence, media planning and measurement platform. It tracks more than 40,000 advertisers across 50,000 shows, and can be used for competitive intelligence, media planning and pixel-based attribution. The platform can analyze podcasts and brands by region, authenticate ad placement, and measure ad performance, so it's a good option for optimizing podcast advertising.

If you want a more general-purpose marketing system, check out SegMetrics. The system connects data from various marketing tools to optimize every stage of the sales funnel, from ad clicks to repeat purchases. It offers lifetime value attribution, order value optimization and advanced ad attribution. Because it can attribute revenue to any stage of the funnel and supports more than 90 marketing tools, SegMetrics can help you optimize lifetime revenue and marketing funnels.

Last, Adtriba offers neutral, cross-channel and user-friendly multi-touch attribution and unified marketing measurement tools. The system uses advanced statistical models and machine learning algorithms to gather data from multiple sources, including online and offline channels. It offers actionable insights and marketing mix modeling, so businesses can understand the true impact of their marketing efforts and make data-driven budget decisions.