If you need a platform to measure and optimize your audio ad campaigns, Veritonic is a top contender. The end-to-end platform is designed to optimize audio marketing with data and insights. It offers tools like competitor analysis, audio asset testing and full-funnel campaign measurement. Veritonic's Audio Score, powered by Machine Listening and Learning (M-LAL), measures the effect of creative audio elements so you can optimize for better engagement and return on investment.
Another good option is Magellan AI, an all-in-one audio advertising intelligence and media planning platform. It lets brands and publishers expand live-read, produced and programmatic ads to podcasts and YouTube. With ad verification, pixel-based attribution and in-depth analysis, Magellan AI offers a lot of ways to optimize podcast ads.
If you want to take personalization and automation to the next level, Instreamatic is a serious AI-powered option. It optimizes audio and video ads with automated A/B testing and personalized ad creation. It's geared for industries like QSR and automotive, and can help boost brand metrics.
Last, Frequency offers a streamlined, automated approach to audio ad workflows. It offers centralized ad management, personalization and real-time optimization so teams can scale and speed up their campaigns. It's good for podcast networks, publishers and advertisers looking to improve ad operations.