Vyde

Vyde is a conversational technology that can be used to amplify video and display ads by giving consumers control over their own ad experience through immersive two-way conversations. The technology is designed to move the consideration needle and give brands real-time brand perception insights directly from the consumer.

With Vyde, consumers can build compelling experiences through a user-friendly interface that offers self-serve and managed service options. The interface enables brands to have real-time conversations with their audience, educate, shift, and personalize brand perception. Vyde's technology supports a variety of formats including video, display, contextual and dynamic personalization, and can be further optimized with additional data triggers.

Some statistics that demonstrate Vyde's impact include:

• Up to 28x more attention time than standard formats
• Up to 15x longer dwell time than standard formats
• Up to 68x more brand interaction than standard formats

Vyde is particularly useful for brands looking to increase audience engagement and get a better understanding of consumer perception. The platform can be activated through a variety of channels and partners, including major DSPs and specialized activation partners.

Vyde's Creative Studio team helps brands develop creatives that are optimized for specific audiences, using psychology to develop compelling conversation starters. Conversations can be used for a variety of purposes, including product launches, education, shifting brand perception, incentives, engagement, personalization and understanding brand perception.

Vyde offers a managed service for end-to-end support and a self-service option for full control and transparency. Pricing is not publicly disclosed, but interested parties can visit the Vyde website to learn more about how to implement the technology and the costs associated.

In summary, Vyde is a new way to advertise that encourages active conversations between brands and consumers, leading to more engaging and insightful experiences for all.

Published on July 6, 2024