NPAW

NPAW is a video analytics platform that streaming services can use to optimize their Quality of Experience (QoE) through a detailed, end-to-end monitoring and correlation of data across the entire OTT delivery process. The platform measures user-perceived quality in real-time, both inside and outside the player, to offer insights into content performance, user behavior and CDN performance.

Some of the key features of NPAW include:

• End-to-End Monitoring and Correlation: Tracks data across the entire video delivery process, providing real-time insights into quality of experience.
• Content Performance and User Journey Analysis: Provides a comprehensive view of content consumption and user behavior patterns to inform product development and user experience.
• Smart Multi-CDN Switching and Monitoring: Automatically selects the best CDN based on real-time quality of experience data, ensuring the best CDN quality and availability.
• Ad Analytics: Offers insights into ad performance, including whether ads are served correctly, ad quality issues and user engagement.
• App Analytics: Identifies app session crashes, traffic bottlenecks and login issues to optimize app performance.
• Product Analytics: Analyzes user behavior to drive conversions, retention and content ROI.
• Publisher Analytics: Offers insights into article performance, optimal cover images and headlines, and content preferences on various devices.

NPAW supports a variety of video players and tracks up to 15 billion video plays per month around the globe. The platform is designed for all the players in the video streaming ecosystem, including OTT platforms, telecom operators and broadcasters.

The suite provides real-time, reliable insights without granularity compression, providing an independent assessment of service quality. Users can filter data in real-time with 1-minute granularity, choosing from more than 85 metrics and dimensions. NPAW also offers benchmarks, so customers can compare their streaming performance to industry averages.

NPAW is designed for businesses of all sizes, with a single platform for all streaming video analytics needs. This is designed to eliminate data inconsistencies between teams, increase efficiency and provide a unified data-driven decision-making process. By providing actionable insights, NPAW helps businesses optimize their video streaming platforms and improve user engagement and retention.

Pricing information is not publicly available; interested users should contact NPAW directly for a customized quote and demo.

Published on June 26, 2024