TVadSync

TVadSync offers a performance advertising platform that uses intelligent targeting to drive conversions and build brand. With the TV data at its core, the platform helps advertisers, agencies and broadcasters to run more effective marketing campaigns.

TVadSync offers insights into how TV content, spots or cross-platform campaigns drive business results so that customers can build deeper relationships with their customers. The platform allows broadcasters and cable/satellite companies to offer targeted audience solutions to their advertising clients. Advertisers and agencies can use TVadSync to run more effective marketing campaigns, and TV manufacturers and MVPDs can build long-term value from one-time set sales and subscriptions.

Some of the key features of TVadSync include:

• Smart Tribes: Collects raw TV data from 16 million U.S. households and post-consumption preference data from an additional 15 million households to identify specific audiences.
• Neural Targeting: Combines TV and online behavior to provide a comprehensive view of an audience's media behavior.
• In-Depth Reporting: Tracks the effect of digital media campaigns, including consumer behavior, campaign reach and frequency.

TVadSync is particularly useful for health and pharma companies, which often struggle with media placement challenges and need to reach the right audience and measure campaign results accurately. The platform also helps broadcasters and local TV station groups to better understand their audiences and offer value-added targeting solutions.

TVadSync has offices in Los Angeles, New York and Dublin, and its global reach spans the advertising and media industry. By combining TV data with digital capabilities, TVadSync offers a new way for advertisers and agencies to optimize their marketing campaigns and improve their brand's performance.

Published on July 8, 2024