Question: Looking for a way to optimize marketing campaigns using TV data and digital capabilities.

If you want to get the most out of your marketing campaigns by combining TV data with digital capabilities, Realytics is a good choice. The TV analytics and programmatic TV company measures and optimizes TV campaigns' digital effects. Realytics links TV spots to incremental website traffic so you can see in real time what TV spots are being seen and how well they're performing. With digital activation, ad plan optimization and predictive media planning, brands can get the most out of TV and get more out of their digital marketing.

Another contender is TVadSync, which uses intelligent targeting to get conversions and build brand loyalty with TV data. TVadSync combines raw TV data with post-consumption preferences for a detailed profile of audience behavior. The company offers detailed reporting on consumer behavior, campaign reach and frequency, and it's used by health and pharma companies, broadcasters and local TV station groups to optimize their marketing.

If you want a more general-purpose marketing measurement system, check out Adtriba. This data-driven marketing analytics tool offers cross-channel and multi-touch attribution so companies can figure out what their marketing actually is accomplishing. Adtriba uses sophisticated statistical models and machine learning algorithms to gather data from multiple sources, including TV, and offers recommendations to optimize marketing spending for better return on investment.

Last, Lifesight offers a single marketing measurement system with AI-powered insights to maximize ROI. It includes tools like Triangulation Framework for measuring marketing effects across multiple channels, Incrementality Intelligence for optimizing campaigns, and Goal Progress Tracking for measuring business KPIs. Lifesight integrates with multiple marketing and sales channels and is designed to help agencies reduce media waste and achieve scalable customer growth.