Question: Can you recommend a platform that helps advertisers target the right audience for their TV campaigns?

If you're looking for a platform to help advertisers target the right audience for their TV campaigns, Realytics is a great option. It offers TV analytics and programmatic TV solutions to measure and optimize TV campaigns' digital impact. With features like spot detection, performance analysis, and digital activation, Realytics enables brands and agencies to amplify the digital impact of their TV campaigns and maximize ROI.

Another noteworthy platform is TVadSync, which provides intelligent targeting to drive conversions and build brand awareness. It captures raw TV data and combines it with online behavior to deliver rich audience insights. TVadSync's In-Depth Reporting measures campaign results, making it ideal for health and pharma companies, broadcasters, and local TV station groups.

For those interested in a machine learning-based approach, AdTheorent offers predictive targeting, geo-intelligence, and cross-environment mapping. This platform ensures that advertisers can identify high-probability converters and connect real-world and digital behaviors effectively, supporting various industries like auto, dining, health, finance, and retail.

Lastly, LightAd DSP provides a full programmatic advertising solution for TV and mobile, featuring AI-optimized campaigns, hyper-targeting, and brand safety tools. It caters to both small and large brands, making it a versatile choice for content creators, CTV app developers, and established publishers looking to maximize revenue growth.