LightAd DSP

LightAd DSP is a technology-first platform that automates campaigns for TV and mobile ads, including both display and video formats. It's a full programmatic advertising solution for brands that want to optimize return on investment and reach people on multiple touchpoints, including mobile, desktop and CTV.

LightAd DSP touts a transparent AI-powered platform that lets you manage and optimize a campaign from start to finish. Among its features are:

• Premium inventory access: Use brand-safe inventory from vetted and trusted publisher partners.
• AI-optimized engine: Boost campaigns with machine learning technology.
• Goal setting and custom bidding strategies: Configure campaigns to achieve specific business outcomes.
• Detailed reporting and analytics: Track and optimize campaigns in real-time.
• Hyper-targeting and audience segmentation: Define audience segments for more relevant interactions.
• Brand safety tools and DMP integration: Protect brand reputation and leverage data management platforms.
• One-tag integration: Make setup easy with a single JavaScript tag.

The platform is geared for both small and large brands, with strategic and technical support from experienced industry professionals. LightAd DSP also has self-service capabilities, with expert support when needed.

Pricing requires a minimum spend of $100, so you can try the system and see results without a big upfront financial commitment. There's no fully managed service, but account managers can help with media strategy, campaign optimization and technical issues.

LightAd DSP is geared for content creators, CTV app developers and established publishers looking for a way to monetize their inventory. With AI and advanced targeting technology, it's designed to help customers get better CPMs and more revenue growth.

Published on July 7, 2024