If you're looking for a programmatic advertising solution with custom bidding strategies and hyper-targeting, LightAd DSP is a powerful option. It's a full programmatic advertising stack with AI-optimized bidding, detailed reporting and hyper-targeting abilities. The platform is geared for both small and large brands and supports a variety of ad formats including display and video. With a focus on brand safety and DMP integration, it's a good option for content creators and publishers looking to get the most out of their ad business.
Another top pick is Hybrid, which marries machine learning with a variety of tools for planning, real-time management and analysis. Its SmartBid feature can predict user behavior and place bids accordingly, and its Places feature can segment audiences by location. The platform also offers Dynamic Creative Optimization and detailed fraud detection, making it a good option for agencies and brands that want to simplify their programmatic advertising operations.
If you're looking for a more targeted audience targeting tool, Dstillery offers custom audience solutions through AI. Its ID-free technology gathers browsing behavior data to build detailed audience profiles, so brands can target people more accurately. With options for awareness, consideration and direct response campaigns, Dstillery's tools can help you get more out of your advertising.
Last, Getintent offers an AI-powered platform to help agencies, publishers and content owners get the most out of their ad business. Its features include an omni-channel DSP, real-time campaign optimization and a self-service UI for developers. With customizable pricing and extensive support, Getintent is a good option for a variety of user groups looking to maximize their programmatic revenue.