Question: Is there a programmatic advertising solution that allows for custom bidding strategies and hyper-targeting of audience segments?

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LightAd DSP

If you're looking for a programmatic advertising solution with custom bidding strategies and hyper-targeting, LightAd DSP is a powerful option. It's a full programmatic advertising stack with AI-optimized bidding, detailed reporting and hyper-targeting abilities. The platform is geared for both small and large brands and supports a variety of ad formats including display and video. With a focus on brand safety and DMP integration, it's a good option for content creators and publishers looking to get the most out of their ad business.

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Hybrid

Another top pick is Hybrid, which marries machine learning with a variety of tools for planning, real-time management and analysis. Its SmartBid feature can predict user behavior and place bids accordingly, and its Places feature can segment audiences by location. The platform also offers Dynamic Creative Optimization and detailed fraud detection, making it a good option for agencies and brands that want to simplify their programmatic advertising operations.

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Dstillery

If you're looking for a more targeted audience targeting tool, Dstillery offers custom audience solutions through AI. Its ID-free technology gathers browsing behavior data to build detailed audience profiles, so brands can target people more accurately. With options for awareness, consideration and direct response campaigns, Dstillery's tools can help you get more out of your advertising.

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Getintent

Last, Getintent offers an AI-powered platform to help agencies, publishers and content owners get the most out of their ad business. Its features include an omni-channel DSP, real-time campaign optimization and a self-service UI for developers. With customizable pricing and extensive support, Getintent is a good option for a variety of user groups looking to maximize their programmatic revenue.

Additional AI Projects

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uDSP

Optimizes programmatic advertising with machine learning algorithms, automating media buying and providing advanced targeting options for better ad performance.

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Cusper

Empowers advertisers to build customizable DSP ecosystems with AI-powered tools, optimizing online campaigns for highest conversion rates and ROI.

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Xapads

Combines audience insights, user data, and AI to drive meaningful results, offering customizable solutions for data-driven campaigns across multiple touchpoints and devices.

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Jampp

Optimizes mobile marketing with automated ad spend, creative rotation, and contextual signal analysis to drive incremental ROI and sustainable user growth.

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AdTheorent

Delivers tailored results through predictive targeting, geo-intelligence, and cross-environment mapping, driving real-world value for advertisers across various industries.

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Moloco

Leverages real-time first-party data to drive accurate predictions, scalable user acquisition, and monetization, with adaptable models for optimal performance.

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Criteo

Unlock richer consumer experiences with the world's largest commerce data set.

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RTB House

Leverages Deep Learning to build targeted marketing campaigns with dynamic ad formats, maximizing sales potential and brand loyalty at all funnel stages.

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Smartly

Automates and optimizes advertising campaigns across multiple digital touchpoints, providing predictive budget allocation, automated management, and dynamic creative optimization.

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AdRoll

Leverages AI and machine learning to optimize marketing campaigns across all channels, delivering personalized advertising and targeted audience engagement.

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The Programmatic Platform

Automates digital media campaigns with AI-driven recommendations, enabling advertisers to plan, execute, and optimize strategies more efficiently and effectively.

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Proximic

Target audiences without IDs using AI-driven predictive audiences and contextual intelligence, ensuring precise reach and performance at scale.

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AIDEM

Combines DSP, SSP, AdServer, Verification, and Attribution in one platform, offering AI-powered anti-fraud technology and cookieless targeting for a trusted ad ecosystem.

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InMarket

Activates high-CTR campaigns with real-time, location-based targeting and AI-driven predictive optimization across mobile, desktop, and Connected TV channels.

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Flashtalking

Automates creative and media workflows, enabling real-time personalization and sophisticated automation across social, open web, and CTV channels.

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Marketperf

Automatically targets and bids on high-value users with machine learning, maximizing ROI from the first impression.

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Bidmatic

Bidmatic empowers publishers to maximize ad revenue with optimized demand and AI-driven solutions.

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AdQuery

Targets users with contextual ads based on interests and behavior, ensuring high brand safety and relevance in a safe, fraud-free environment.

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BrightBid

Automates PPC and Shopping ads campaigns, maximizing conversions while minimizing ad spend through AI-driven bidding and ad text creation.

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Yieldmo

Optimizes ad inventory performance in real-time using machine learning and contextual data, even without audience data, for better ad experiences.