Cusper

Cusper is a trading desk platform that empowers advertisers to build their own DSP (Demand-Side Platform) ecosystem. With a high degree of customization and AI-powered tools, advertisers can optimize their online campaigns and achieve the highest conversion rates and ROI.

Cusper allows users to invest in a variety of open internet channels including CTV Ads, Video Ads, Native Ads, Mobile Ads, and Display Ads. Users can customize their traffic inventory to build a highly customized DSP, eliminating the high costs of traditional services. The platform uses advanced machine learning algorithms and proprietary bidding models to optimize campaigns and ensure the highest ROI.

Some of the key features include:

• Campaign Management: Run CPC, CPI, CPM, and CPT campaigns with various ad formats, including display, native, video, H5, and CTV.
• Machine Learning Algorithm: Utilizes advanced algorithms for campaign optimization.
• Fraud Detection: Advanced fraud prevention through the combination of authorized 3rd-party partners and a precise detection model.
• Customized Inventory Integration: Ability to integrate with custom SSPs and publishers.
• Self-Service Management: Full control over campaign management through self-service and co-management.
• Bidding Transparency: Flat fee on ad spend for transparent bidding.
• Global Traffic: Precise targeting solutions to reach the right audience globally.
• Data Alliance: Strong partnerships with premium MMPs and DMPs for exclusive insights.

Cusper also provides an Audience Platform that allows users to find the exact audience by combining 1st Party Data and 3rd Party DMP Data. Users can create targeted Audience Groups and utilize Lookalike modeling to expand their user base.

For media buyers, Cusper offers an API to integrate their own marketing systems, BI systems, and other platforms. This allows for automation of workflows, optimization of efficiency, and creation of competitive advantages.

Cusper is designed for advertisers who want to build their own trading desk and get the most out of their marketing spend. You can visit the Cusper website to schedule a demo and learn more about their products and pricing.

Published on July 2, 2024