Question: How can I customize my ad inventory to reach specific audiences and eliminate high costs of traditional services?

If you want to fine-tune your ad inventory to reach particular audience segments without paying the premium that traditional services charge, Proximic is worth a look. The company's AI-infused contextual intelligence technology is designed to get people engaged and maximize revenue without requiring user IDs. It includes predictive audiences, custom segments and ID-less targeting that's good for media buyers and sellers who want to place ads more effectively and cut waste.

Another good option is Dstillery, which builds custom audiences with AI. The company's technology gathers browsing behavior data to predict what people are likely to do and then targets people without using cookies or IDs. It offers custom options for awareness, consideration and direct response campaigns, so you can find the right audience and get the best results.

Yieldmo is another option. Its programmatic exchange combines context data that's privacy protected with machine learning to optimize ad inventory. With real-time curation and a privacy first approach, Yieldmo matches publishers and buyers across many formats, offering actionable inventory insights and monetization tools for publishers. It's good for optimizing ad performance and cutting waste.

If you want a more complete solution, Jivox has a cloud-based platform for dynamic and personalized ads. Its real-time personalization and creative automation technology is designed to help brands increase sales and revenue while cutting costs. Its features include data clean rooms for privacy-first attribution and advanced audience segmentation, so it's a good option for brands that want to scale their marketing but maintain high levels of personalization.